Meet Sandy

My Promise

I believe a recommendation should come with honesty about why I’m sharing it. I’ll always tell you when I’ve personally used and loved something, when a recommendation is based on thoughtful research or professional knowledge, and when I’ve simply found a deal worth knowing about. My goal is simple: to help you spend less time searching and feel more confident about what you choose.

IWR by Sandy B. Edwards

Hi, I’m Sandy, and after more than 30 years working closely with people in the beauty industry, I’ve learned a few things about myself: I’m naturally curious, I pay attention, I research things, and when I find something I really love, I tell people about it. I’ve always been the go-to person for all kinds of information, and that’s how It’s Worth Recommending came to be.

Why I Started Recommending

There are more products, reviews, advertisements, and opinions coming at us than ever before—and sometimes finding the right thing takes more time than we have to give.
I created It’s Worth Recommending to make that a little easier. I share products I use and love, things I’ve discovered through research, and finds I genuinely believe are worth knowing about. And when I spot a deal that deserves a second look, I’ll share that too.

Because around here, if it’s here, it’s here for a reason.™

What You’ll Find Here

You’ll find thoughtfully selected recommendations across beauty, wellness, home & kitchen, food & dining, lifestyle, and more. Some are products I’ve personally used and loved. Others are discoveries I’ve carefully researched and believe are worth sharing. And every now and then, you’ll find a deal that’s too good not to share.

How I Recommend

I want you to know why I’m sharing something—not just that I’m sharing it. I’ll be clear about what I’ve personally used and loved, what I’ve discovered through research or professional knowledge, and when I’ve simply found a deal worth knowing about.

My goal is simple: to be clear about what I know, what I’ve personally experienced, and why I’m sharing something with you.

A Little More About Me

I’ve spent more than 30 years helping people look and feel their best. Along the way, I’ve built businesses, mentored other professionals, and had thousands of conversations from behind the chair. One thing I’ve learned is that people appreciate having someone they trust help them sort through all the choices.

I’m naturally curious. I notice things, ask questions, research, compare, try things for myself, and—when I find something good—I have a hard time keeping it to myself.

That’s really what It’s Worth Recommending is about: sharing the things that make life a little easier, better, healthier, prettier, more comfortable—or simply more fun.

Ready To Explore?

Good finds make life a little easier — and sometimes a little more fun.